We have always been attracted to images; hence the expression one picture is worth a thousand words. But in this rapidly changing tech environment it is only natural to “update” this phrase as well with “One targeted digital signage is worth 1000 ads”.
And it serves about right, as we are looking for more, more ads, more info, more options, more more more… But off course all gathered into one solution, user-friendly, widely understandable and bring back a significant ROI.
So, what role does digital signage play in the retail betting world? Every role. It is a seamless and scalable way of entering all media files and controlling their distribution, projection, and end message so that it reaches the customers you want, when you want it and how you want it. It is the new era of communicating your message without lifting a finger as everything can be controlled by one device.
How does that help the operator you ask? Well, it gives the operator the ability to control and manage what their retail network is presenting to the end customer, sometimes by adding all the nooks and crannies available to keep them on the edge of their seat, sometimes keeping it simple and traditional, and sometimes just giving them a break with informative ads.
Basically, you are walking into a retail shop and you are now entering an experience, that is both user-friendly for the operator and significantly increases player satisfaction. But why isn’t everyone using it, one may ask… Well retail betting is known for being less tech-savvy thus it takes some time to get the engines going, however change is now noticeable on the horizon as more and more operators and jumping onboard the digital signage plane.
Just fasten your seatbelts because this is going to be a wild ride into the wonderful world of new technologies and rapid increase of profit.
For more information on Vermantia’s Digital Signage Solution click here
