Our Marketing and Communications Manager, Diana Theodoridi, discussed with G3 magazine @ICE London about Vermantia’s highlights at this year’s show, and the need for a complete, digitised and personalised retail betting ecosystem.
Vermantia’s customisable Live Sports Channel solution delivers a daily schedule of over 35,000 live events per year with relevant statistics for each event as well as live odds for in-play betting and live commentary. The Channelcan be tailored to each operator’s specific requirements from channel content and delivery to design and branding.
Alongside the Live Sports Channel was Vermantia’s live racing channels, delivering a bespoke, round-the-clock service anchored by the supplier’s A-TV channel, Italy’s first international horse racing channel, featuring thousands of premium horse racing events from around the world including the UK, Australia, New Zealand, South Africa, India, and the USA.
Also taking pride of place at the supplier’s stand was its Virtual Greyhound Racing with real content, an advanced virtual betting product which combines unlimited HD real greyhound racing action with the ease of virtual games. The virtual greyhound racing with real content is constantly updated and powered by a reliable game engine developed by Kiron Interactive and delivered via Vermantia’s delivery solutions, ensuring fast time to market and optimum player experience.
“We are a one-stop-shop, whether that be for bespoke live betting channels, or our next-gen delivery solutions and self-service betting ecosystem. We understand that all operators and their customers are different and require a bespoke approach tailored to local audiences,” explained Diana Theodoridi, Marketing and Communications Manager at Vermantia.
Vermantia CONNECT, a one-stop shop content management and publishing platform, offers operator partners of all sizes a single gate to gain access to a diverse range of data and picture content. The CONNECT modules empower the process of complex channel production from live racing and sport to virtual betting channels. Alongside, integrated omni-channel support ensures fast delivery through Vermantia’s satellite broadcasting and ultra-low latency streaming.
“The new functionalities of the CONNECT platform powers a fully flexible live channel solution, combining distribution and content management, allowing operators to take full control of their betting channels, added Diana. “Alongside, new features enable us to ensure that operators can always create the right games and product mix to adapt to ever changing market needs.”
One of our highlights on the booth was Vermantia’s FLAVOR Self-Service Betting Solutions which offer a digitised, convenient and cashless experience. Jampacked with fast-paced, action-packed content, the FLAVOR SSBTs complete the retail betting ecosystem.
